CAMPAIGN MANAGEMENT TECHNIQUES What is Campaign Management? Campaign management is the process to plan, execute, track and analyze a marketing initiative, and use the result to promote the launch of a new product or event or even promote an existing business or product. Campaigns are usually of many types depending on the intent of the promotion. In all types of campaigns, awareness is spread and communication builds with the potential buyers through email, social media, surveys, print materials, giveaways, etc. When a campaign is done for a product or service that revolves around one idea or provides a solution to a specific problem in society, it is crucial to engage the target audience for that product or service and create awareness of your brand. To run a marketing campaign successfully, focus and understand the needs and behaviour of the target audience, this will help to fit your product in their lifestyle in the best possible way. While spreading awar...
